Let’s say that you have a Shopify dropshipping store and you’d like to increase your online store’s search engine ranking. We hear you asking the crucial question “How to improve SEO on Shopify dropshipping store?” to yourself. We are not saying that it is easy to do Shopify SEO optimization but it is quite possible if you consider certain things that We’re going to list today.
Before we jump into SEO for dropshipping, let us quickly introduce Dropshipping and SEO to newcomers.
A low budget-friendly eCommerce store that has the potential to make millions – That’s your Dropshipping business for you. It’s as simple as that.
What is Dropshipping?
Simply put, Dropshipping is the process of shipping goods directly to your customers through/from a third-party supplier. It doesn’t require some intermediary steps like warehousing, and logistics etc.
Business model without Dropshippers:
- You order products from a supplier to maintain inventory on hand.
- You store the products until a customer orders them.
- You process each customer’s order, package the goods, and ship them to the customer yourself.
Business model with Dropshippers:
- Customers order products from your business.
- You pass the order details to your Dropshipper.
- The dropshipper packages the goods and ships them directly to the customer.
Many dropshipping businesses in order to achieve sales figures rely solely on social media marketing. But the most important thing to remember here is that the key to the success of your store is your buyers. The more buyers you attract to your website, the better are your conversions and revenue. And the only way customers will be able to locate your store is through Search Engine Optimization (SEO).
We are in an era of drop shipping. Ever since mid-2017, dropshipping has become the new shiny object for those looking for ways to make money online.
However, every YouTube video and blog post you read about getting traffic to your dropshipping store mentions the importance of Facebook Ads.
While this is true, Facebook Ads work great for dropshipping, many overlook the power of search engines and the free traffic they can generate for your store.
SEO your dropshipping store can save you hundreds of dollars, dollars you can use on your remarketing campaign to get better ROI from your Facebook Ads.
That alone should be enough reason for you to make the effort and properly SEO your store but that’s not the online one.
People Have Buy-Intent
People who come to your store via a search engine, usually land in your store because they have typed in a keyword that signals they want to buy something. Once you start getting traffic, you are going to find that your organic (SEO) traffic will, undoubtedly convert way, WAY better than your Facebook Ads do.
Getting started with SEO is the hardest part – once you finally get how search engines work and how people behave differently when they come in through Google rather than Facebook, you will start getting more and more traffic (hopefully) every month.
It Makes You Common
One of the main reasons new drop shippers fail at this is because they fail to build a brand. They think that simply opening up a Shopify Store, throwing in a bunch of random products and blowing their ad budget is enough to make the incredible money dropshipping is known for. While this is true, and it can work (if you are lucky), you also need to build a brand. SEO brings in quality traffic for free on a daily basis so your branded store really adds to that “trust factor’ when customers see you do well-liked by Google as well.
So, are you convinced that you should take an SEO optimize dropshipping store rather than a low-cost store right now people are selling?
The process of optimizing your dropshipping store is going to be extremely important and will heavily determine the success of your store. Learning how to make the most out of Search Engine Optimisation (SEO) is the best way to ensure that your website will be seen on Google and will soon translate into your store making sales online. There are many differences between a store with its own inventory and a dropshipping site. One thing that stays the same is that you need to have great content and a decent backlink profile.
If you feel that this is all completely new to you, there is no need to worry. We develop dropshipping stores that are SEO Optimized to rank better in Google results.
6 Ways To Optimize Your DropShipping Store For Google
Important Key steps to master SEO for your Shopify store and rank #1:
- Keyword Research
- Meta Descriptions
- Store Sitemap
- Optimize Your Shopify Site Structure
- Optimize Your Product Titles
- Clean Up Your URLs
- Optimize Your Product Descriptions
- Start Writing Blog Posts
- Improve the User Experience
- Research the Right Target Keywords
- Build Links to Your Store
- Rank Higher With Content Marketing
- Content Quality In the Store
That’s it! By working through each of the steps in this SEO guide, you’ll be climbing up the search results rankings in no time. If you want small bits of help from our experienced experts then check out our on demand services or contact us today for your store!